11-13 JUNE 2024 | MÁLAGA - FYCMA

Advancing Sustainability beyond green marketing

Wed 14 Jun | 12:40 - 13:00

ESG in general and Sustainability in particular are becoming a crucial part of how we do business.

This is not about misleading customers and authorities with wrong green marketing messages, greenwashing or green hushing (the new negative sustainability trend). This is about building a more sustainable, equitable and secure future by integrating Environmental, Social and Governance (ESG) goals across all kind of organizations and aligning them with their core business strategy.


In this session Mr. Watton will walk the audience through VMware strategy and the 2030 Agenda. We will learn why we do have a collective responsibility, which is the impact of the rapid adoption of compute-intensive technologies (such as cryptocurrencies, AI, ML, GenAI…) in datacenter electricity use and why it’s a must to accelerate global effort to halve carbon emissions before 2030.


Let’s commit to advance ESG into everything we do! It’s a business imperative!

John Watton

John Watton

VP Marketing


Alezeya Sánchez Lizcano

Alezeya Sánchez Lizcano

Managing Partner

PKO Music Group