Account Based Marketing: a key for success in B2B
- 15:30 - 16:10
- Digital Marketing Planet
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B2B campaigns are always a challenge for sales and marketing teams. How to optimize the management of leads and the closing of opportunities in a business to business environment is a complicated task, especially in order not to make the communication intrusive or inappropriate. Content automation, personalization and priorization are the key for success. How are real companies achieving their goals in their B2B campaigns thanks to technology?