Ruth is a curious, passionate and entrepreneurial professional, with more than 18 years of experience in innovation,creativity,marketing and digital transformation. She has collaborated in the construction of brands in multiple markets (Asia, Europe, LATAM, USA) for big brands such as Apple, McDonald’s, PlayStation, Google, Red Bull, Absolut Vodka, Channel, L’Oreal, Movistar, BBVA, Pepsi and Renault.

In 2013, Ruth became the Co-founder & CEO of the techno creativity agency, Estado Latente. The aim of Estado Latente is to help people, brands, and organizations invent and reshape the future; think innovatively and adopt a digital mindset in order to stay competitive worldwide. Together with her dupla, the industrial engineer and creative Angel Alonso, Ruth has worked in more than 15 countries for clients around the world such as Netflix USA, Lego, KFC, Panama Tourism Authority, Samsung LATAM, Toyota LATAM, Cable & Wireless, Grupo Garnier LATAM, Boehringuer, Amgen, Copa Airlines, Panamanian National Television, Basque Culinary Center, Zambón…
Currently Ruth is completing her PhD focused on The impact of Artificial Intelligence on branding.

She founded Spain AI – Cadiz a non-profit whose objectives are to democratize AI and to generate a greater impact on society. Additionally, Ruth co-founded ¨The AI Gang¨, a collective and artistic project, where she co-creates crypto art, fine art & video art with the artificial intelligence AIko trained by Ruth and her dupla.

In 2022 Ruth created AI Brands the first AI bootcamp for creatives also currently leads the Artificial Intelligence and Branding module at the Master of Branding UCM, is a Professor of Innovation and Digitalization in the Master of Digital Business program at CEU and has created and lead Miami Ad School Hackathons in 22 countries.

She has led more than 150 hackathons, workshops, and masterclasses around the world, and has taught classes for multiple universities and institutions: CSIC, CEU, UCM, European, University, Technological University Panama, Social Media Week, Innovation Week, South Summit

Ruth’s holistic vision and understanding of the digital environment has been recognized at festivals such as Eurobest, WINA, Effie, Cannes and named Estado Latente TOP Digital agency by FICE festival after being the most awarded agency of Panama.